Why You Need to Reduce Your Website Bounce Rates Now
Website bounce rate, according to Google, is defined as the number of times you get to access your website with only a single page session. If you are not familiar with website bounce rates, then this means that you have not looked into this essential detail yet. Your conversion rate is only increased if you make sure to retain your website visits and views.
If you talk about the average website bounce rate, it is 45%. So, if you have a website, you should be aiming for rates ranging from 26% to 40%.
Below are some methods where your website bounce rates can be reduced.
1) Look into your load time
You should expect to get a higher bounce rate if it takes a very long time for any website of yours to load. This is because most people cannot focus their attention on just waiting for one site to load while surfing the web. This is why you should make it your job to ensure that your website is optimized the best way possible. This can be done by decreasing the sizes of your files so that you will have increased load speed.
Try using NXPowerLite Coupon. This is one kind of file compression tool that helps in optimizing all of your files. This leads to your load time improving as well as your bounce rate decreasing. You may also utilize the AJAX tool. This tool is being utilized to enable faster web page loading because it sees to it that third party content is just loading in the background slowly.
2) Provide website visitors easy website navigation
Do not undermine the significant role your web design plays in your website. Even if your website comprises several flash effects and themes, the usual website visitor has an average preference of website viewing.
Website visitors are more after easy navigation of your website, this is why your menu should be placed on top of your website. Always take note that any website visitor may land on any web page in one website, and this web page may not be necessarily yours. This is the reason why you should provide an easy interface to your visitors that will lead them to exactly what page you want them headed.
3) Never go for popups
Yes, to a certain level, popups may be viewed as beneficial, but oftentimes, they just create a negative impact on the entire website experience of the user.
A study conducted in 2013 has shown that 70% of people find popups very annoying.
If you cannot just simply stay away from popups, then you can still use them but with moderation. You will see in the market that there are countless plugins that only let you have popups for a scheduled time or when the website visitor finally decides to leave your web page.
Popups are really of no good use to promoting your product; they only end up even increasing your website bounce rate.